Schaede: "The public apology is a part of how business is done in Japan"
Professor of Japanese business quoted in Union Tribune
02/09/2010
Peter Rowe,
The San Diego Union-Tribune
The world knows Toyota cars.
The world knows Toyota cars have experienced a rash of mechanical failures — more than 9 million of these vehicles have been recalled across five continents.
But much of the world didn’t know what to make of yesterday’s news conference at Toyota’s Nagoya headquarters. President Akio Toyoda, grandson of the corporation’s founder, bowed low and apologized.
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View Schaede's faculty page.
