Ulrike Schaede quoted in The New York Times
IR/PS professor of Japanese business comments on Toyota's recall decision
01/29/2010
Micheline Maynard and Hiroko Tabuchi,
The New York Times
DETROIT — Toyota’s recall went global on Thursday, the latest blow to a carmaker that built its sales on a reputation for quality.
The Japanese carmaker said Thursday that it had extended its recall to Europe and China because of problems with floor mats and accelerator pedals.
The latest recalls — following three in the United States — come as the company faces some resurging competition by American automakers, and as the industry grapples with a severe downtown in sales.
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