Ulrike Schaede Quoted in "New York Times" article
IR/PS professor explains Toyota president's apologies
10/06/2009
Hiroko Tabuchi,
The New York Times
TOKYO — Even by Japanese standards — where chief executives routinely make public apologies if their company is in crisis — Akio Toyoda’s comments on Friday were surprising.
A little more than three months after assuming his post, the president of Toyota, the world’s biggest automaker, recited a long list of mea culpas to astonished reporters at the Japan National Press Club.
He expressed grief over a fatal crash that led to a recall of 3.8 million cars, regrets about an expected second consecutive annual loss and sorrow over the decision to close the company’s first American factory in California.
“In the Japanese business setting, it’s a serious act,” said Ulrike Schaede, a professor of Japanese business at the University of California, San Diego.
Click here to read the full story.
Related Links
Professor Schaede recently completed a research paper titled "Globalization and the Reorganization of Japan's Auto Parts Industry," Forthcoming in the International Journal of Automotive Technology and Management, 2009.
