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Hispanics Set the Pace in Business Ownership

Strong growth in a field where failure is more likely than not

05/13/2006
Frank Green, San Diego Union-Tribune

David Salazar, a first-generation Colombian-American, is one of a growing number of Hispanics taking their places in the small-business ranks.

Culturati Research, a marketing-research firm he co-founded in San Diego two years ago, earns $2 million a year providing Procter & Gamble, Nestle and other companies with marketing data on the booming Hispanic marketplace.


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