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Ulrike Schaede Quoted in The Economist

The strange thing about Toyota's latest recalls

01/26/2011
K.N.C., The Economist, Asia view Blog

Before the hue and cry, perhaps a raised eyebrow. There are a few strange things about Toyota's worldwide recall of 1.7m vehicles, announced on January 26th.

First, the breadth: no fewer than 21 different models are affected. Second, the dates: ranging from 2000 to 2009. Third, the problems: they include everything from the tightness of fuel-pressure sensors in 245,000 Lexus cars in North America to faulty spare-tyre carriers on exactly 6,175 Daihatsu mini-trucks in Japan. Finally, the impact: no reported accidents or injuries.

Thus the oddity. If the problem is not a part, nor a specific time period, what does it all actually mean?

Click here to read the full article.


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Ulrike Schaede is an authority on Japanese business organization, strategy, and management. Schaede is fluent in Japanese and has spent a total of more than six years of research and study in Japan. She has been a visiting scholar at the research institutes of the Bank of Japan, Japan's Ministry of Finance, and the Ministry of Economy, Trade and Industry. Before joining IR/PS in 1994, Schaede held positions at the Philipps-Universtät in Marburg, Germany, and the Institute of Economic Research at Hitotsubashi University in Tokyo.