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Ellis Krauss Quoted on Japan's Broadcast Politics

In Japan, disaster coverage is measured, not breathless

03/27/2011
Chico Harlan, The Washington Post

For the past two weeks, NHK, Japan’s public broadcaster, has covered a triple disaster, appraising the damage with the help of 14 helicopters, 67 broadcasting vans and virtually no adjectives.

Its anchors do not use certain words that might make a catastrophe feel like a catastrophe. “Massive” is prohibited. Same with “severe.” NHK gives its cub reporters an earthquake and tsunami coverage manual — Japan is a country famous for manuals — and here it instructs them in how not to stir panics, and how to properly apologize when calling local officials for updates.

Indeed, NHK, as part of its core mission, aims to keep viewers levelheaded.

“We see it as our social role to prevent further damages,” said Tamaki Imai, NHK’s executive managing director.

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Ellis Krauss is a leading expert on Japanese politics, U.S.-Japan relations, and Japan's political economy. In 2010 Cornell University Press will publish his latest book, co-authored with Robert Pekkanen of the University of Washington, The Rise and Fall of Japan's LDP: Political Party Organizations as Institutions.

He can provide commentary on domestic politics in Japan, the Japanese mass media, U.S.-Japan relations and Japan's foreign policy and role in Asia.

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