Abby Aronofsky, MPIA '11, Part of Obama Social Media Team
The Story Behind the Most Viral Photo Ever
11/26/2012
Brian Ries,
The Daily Beast
Michelle Obama, wearing a red-and-white patterned dress, stands with her back to the camera. Her arms are wrapped around her husband, whose face is relaxed, his eyes closed, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text accompanying the photograph, which was posted on the Obama campaign’s Facebook and Twitter accounts around 11:15 p.m. on election night—just as it became clear the president had won a second term.
That photo, taken by a campaign photographer just a few days into the job in mid-August, has broken all sorts of Internet records. With more than 816,000 retweets as of Sunday, it’s the most shared picture in the history of Twitter, beating out entries from Justin Bieber and the fast-food chain Wendy’s. It's also the most-liked photograph ever to be shared on Facebook, amassing almost 4.5 million “likes” since Election Day. And it’s sure to be the photo most everyone with an Internet connection will remember seeing as they heard that Barack Obama—for better or for worse—would reside for four more years at 1600 Pennsylvania Avenue.
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At IR/PS, Abigail studied international politics and Latin America. She was a Dean's Fellow, served as the editor in chief of the Journal of International Policy Solutions — a student-run academic publication focusing on global issues — and was the vice president of internal affairs for the Pacific and International Affairs Student Organization (PIASO). For PIASO, she ensured that the IR/PS student government remained organized and responsive to student needs.
Prior to attending IR/PS, Abigail attended New York University, graduating with an undergraduate degree in journalism and mass communications. She has worked in the magazine publishing industry as an editor and writer.
